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	<title>Daniel Eizans: Content Strategist, Geek &#187; Web sites</title>
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		<title>Context As A Content Strategy: Let&#8217;s Hash It Out!</title>
		<link>http://danieleizans.com/2010/07/context-as-a-content-strategy-lets-hash-it-out/</link>
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		<pubDate>Tue, 27 Jul 2010 15:07:34 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[As content strategy and user experience professionals, we need to start finding better ways to account for personal behaviors (personal behavioral context) and personal situations (personal situational context) in order to take content strategy and our sites to the next level.]]></description>
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		<title>On The Importance Of A/B Copy Testing In Content Strategy</title>
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		<pubDate>Mon, 22 Mar 2010 14:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[If content is your Web site's greatest asset, the user persona, validated through A/B copy testing should be the guidepost to help increasing its value any time new messaging is created. ]]></description>
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		<title>Content Rule of Thumb: If You Feel Full Reading, Stop Feeding</title>
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		<pubDate>Fri, 08 Jan 2010 19:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[There is probably no SEO misconception that I despise more than the "more is better" argument. A good rule of thumb: If you're feeling tired when you're reading your content, stop feeding it to your visitors. ]]></description>
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		<title>More Mea Culpa: Facebook&#8217;s Terms of Service debacle</title>
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		<comments>http://danieleizans.com/2009/02/more-mea-culpa-facebooks-terms-of-service-debacle/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:22:45 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[Transparency]]></category>
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		<description><![CDATA[Even if you&#8217;re the most casual of Facebook users, you&#8217;ve no doubt seen one of your friends, a journalist or a &#8220;social media expert&#8221; (I hate that phrase) sounding off on the social networking giant&#8217;s rolling changes to its Terms of Service. Last night, Facebook CEO Mark Zuckerberg finally yielded to a growing user revolt, [...]]]></description>
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		<title>Why I redesigned Danieleizans.com</title>
		<link>http://danieleizans.com/2009/01/why-i-redesigned-danieleizanscom/</link>
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		<pubDate>Tue, 13 Jan 2009 02:48:14 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Custom Content]]></category>
		<category><![CDATA[Personal]]></category>
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		<description><![CDATA[When people ask me what I do, I sometimes struggle to come up with a definition. During the course of my career, I&#8217;ve been a lot of different things. I&#8217;ve been a newspaper reporter, a Web designer, a programmer, a marketer, a strategist and probably a slew of other titles that I can&#8217;t recall. My [...]]]></description>
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