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	<title>Daniel Eizans: Content Strategist, Geek &#187; Tactics</title>
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		<title>Avoiding Missteps: Accounting For Testing and Refinement in Content Strategy</title>
		<link>http://danieleizans.com/2010/08/avoiding-missteps-accounting-for-testing-and-refinement-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/08/avoiding-missteps-accounting-for-testing-and-refinement-in-content-strategy/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=462</guid>
		<description><![CDATA[Practicing content strategy for the first time is very much like a first date. It requires careful planning, a lot of get-to-know-you-type conversations and, ultimately, will probably cost you a little more money than you expected it to. You've also gotta keep at it to keep it goin' good. ]]></description>
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		<title>Things We Owe Clients: CONTEXT!</title>
		<link>http://danieleizans.com/2010/03/things-we-owe-clients-context/</link>
		<comments>http://danieleizans.com/2010/03/things-we-owe-clients-context/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 15:46:36 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=419</guid>
		<description><![CDATA[Aside from providing a logical point of view and plan for creation, governance, and delivery of content; the most important thing a content strategist should be able to provide its client is context for what it produces.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Searching For Brand Salvation? Be Strategic, Skeptical</title>
		<link>http://danieleizans.com/2009/11/be-media-skeptical/</link>
		<comments>http://danieleizans.com/2009/11/be-media-skeptical/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 23:40:24 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=253</guid>
		<description><![CDATA[Instead of simply patching the holes with tactics, wouldn't it be better to eschew the promises of salvation made by individual practitioners and start thinking more skeptically in regards to your marketing/advertising campaigns?]]></description>
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		<slash:comments>4</slash:comments>
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