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	<title>Daniel Eizans: Content Strategist, Geek &#187; Personas</title>
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		<title>Context in Content Strategy: Personal Situational Context</title>
		<link>http://danieleizans.com/2011/02/context-in-content-strategy-personal-situational-context/</link>
		<comments>http://danieleizans.com/2011/02/context-in-content-strategy-personal-situational-context/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 14:26:00 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Contextual Mapping]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Personal Situational Context]]></category>
		<category><![CDATA[Personas]]></category>

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		<description><![CDATA[Establishing elements of Personal Situational Context provide a framework for your Web content's very existence. Situations will serve as a true contextual guideposts for developing a clear messaging strategy.]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Context in Content Strategy: Personal Behavioral Context</title>
		<link>http://danieleizans.com/2011/01/context-in-content-strategy-personal-behavioral-context/</link>
		<comments>http://danieleizans.com/2011/01/context-in-content-strategy-personal-behavioral-context/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 14:17:29 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Contextual Mapping]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Personal Behavioral Context]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=731</guid>
		<description><![CDATA[If we can agree that content strategy can't live without context, one of the first things strategists and user experience professionals should examine are the personal behaviors of prospective users.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Avoiding Missteps: Accounting For Testing and Refinement in Content Strategy</title>
		<link>http://danieleizans.com/2010/08/avoiding-missteps-accounting-for-testing-and-refinement-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/08/avoiding-missteps-accounting-for-testing-and-refinement-in-content-strategy/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=462</guid>
		<description><![CDATA[Practicing content strategy for the first time is very much like a first date. It requires careful planning, a lot of get-to-know-you-type conversations and, ultimately, will probably cost you a little more money than you expected it to. You've also gotta keep at it to keep it goin' good. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Context As A Content Strategy: Let&#8217;s Hash It Out!</title>
		<link>http://danieleizans.com/2010/07/context-as-a-content-strategy-lets-hash-it-out/</link>
		<comments>http://danieleizans.com/2010/07/context-as-a-content-strategy-lets-hash-it-out/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:07:34 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=509</guid>
		<description><![CDATA[As content strategy and user experience professionals, we need to start finding better ways to account for personal behaviors (personal behavioral context) and personal situations (personal situational context) in order to take content strategy and our sites to the next level.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>On The Importance Of A/B Copy Testing In Content Strategy</title>
		<link>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Copy Testing]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=388</guid>
		<description><![CDATA[If content is your Web site's greatest asset, the user persona, validated through A/B copy testing should be the guidepost to help increasing its value any time new messaging is created. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Your Web Content Strategy Should Be Driving Enterprise Content Strategy</title>
		<link>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/</link>
		<comments>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:37:12 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Enterprise Content Strategy]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>

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		<description><![CDATA[Is your Web content becoming more and more important to your client? If the answer is yes, and your Web content strategy hasn't started influencing (if not shaping) your enterprise content strategy, you could be in for a rude awakening. ]]></description>
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