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	<title>Daniel Eizans: Content Strategist, Geek &#187; Marketing</title>
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		<title>How Should Content Strategists, Publishers Address Sidewiki?</title>
		<link>http://danieleizans.com/2009/12/on-addressing-sidewiki/</link>
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		<pubDate>Thu, 10 Dec 2009 16:25:46 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Google Sidewiki]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Transparency]]></category>
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		<description><![CDATA[Should Content Strategsists and publishers be up in a tizzy about Google Sidewiki and Blerp? Not if their content is useful, optimized and transparent. ]]></description>
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		<title>Why Strategists Need Content Managers</title>
		<link>http://danieleizans.com/2009/12/why-strategists-need-content-managers/</link>
		<comments>http://danieleizans.com/2009/12/why-strategists-need-content-managers/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
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		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Good content strategists should have a strong understanding of how asset management and integration works (EVEN IN NON-DIGITAL!!), and asset managers and integration specialists have to understand the insights and data sets that influence how a content strategist develops personas, works with experience planning, determines gap analysis and creates a point of view for a given project.]]></description>
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		<title>Searching For Brand Salvation? Be Strategic, Skeptical</title>
		<link>http://danieleizans.com/2009/11/be-media-skeptical/</link>
		<comments>http://danieleizans.com/2009/11/be-media-skeptical/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 23:40:24 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Transparency]]></category>

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		<description><![CDATA[Instead of simply patching the holes with tactics, wouldn't it be better to eschew the promises of salvation made by individual practitioners and start thinking more skeptically in regards to your marketing/advertising campaigns?]]></description>
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