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	<title>Daniel Eizans: Content Strategist, Geek &#187; Content</title>
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		<title>On The Importance Of A/B Copy Testing In Content Strategy</title>
		<link>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Copy Testing]]></category>
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		<category><![CDATA[SEO]]></category>
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		<guid isPermaLink="false">http://danieleizans.com/?p=388</guid>
		<description><![CDATA[If content is your Web site's greatest asset, the user persona, validated through A/B copy testing should be the guidepost to help increasing its value any time new messaging is created. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Your Web Content Strategy Should Be Driving Enterprise Content Strategy</title>
		<link>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/</link>
		<comments>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:37:12 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Enterprise Content Strategy]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=361</guid>
		<description><![CDATA[Is your Web content becoming more and more important to your client? If the answer is yes, and your Web content strategy hasn't started influencing (if not shaping) your enterprise content strategy, you could be in for a rude awakening. ]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Content Rule of Thumb: If You Feel Full Reading, Stop Feeding</title>
		<link>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/</link>
		<comments>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 19:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=323</guid>
		<description><![CDATA[There is probably no SEO misconception that I despise more than the "more is better" argument. A good rule of thumb: If you're feeling tired when you're reading your content, stop feeding it to your visitors. ]]></description>
		<wfw:commentRss>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s Responsible For Content That Expires?</title>
		<link>http://danieleizans.com/2009/12/whos-responsible-for-content-that-expires/</link>
		<comments>http://danieleizans.com/2009/12/whos-responsible-for-content-that-expires/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 17:14:10 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Governance]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=324</guid>
		<description><![CDATA[When it comes to your Web site content, who is responsible for removing it after its lifecycle? For many of you publishers out there, I'd wager that you treat your expired content the same way you treat your recently deceased and always distant Aunt Mildred.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why Strategists Need Content Managers</title>
		<link>http://danieleizans.com/2009/12/why-strategists-need-content-managers/</link>
		<comments>http://danieleizans.com/2009/12/why-strategists-need-content-managers/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Custom Content]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=285</guid>
		<description><![CDATA[Good content strategists should have a strong understanding of how asset management and integration works (EVEN IN NON-DIGITAL!!), and asset managers and integration specialists have to understand the insights and data sets that influence how a content strategist develops personas, works with experience planning, determines gap analysis and creates a point of view for a given project.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Searching For Brand Salvation? Be Strategic, Skeptical</title>
		<link>http://danieleizans.com/2009/11/be-media-skeptical/</link>
		<comments>http://danieleizans.com/2009/11/be-media-skeptical/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 23:40:24 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=253</guid>
		<description><![CDATA[Instead of simply patching the holes with tactics, wouldn't it be better to eschew the promises of salvation made by individual practitioners and start thinking more skeptically in regards to your marketing/advertising campaigns?]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>I&#8217;m Not A Social Media Expert And Neither Are You</title>
		<link>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/</link>
		<comments>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 13:29:54 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=246</guid>
		<description><![CDATA[It seems as if every time I attend a networking event I&#8217;m meeting new social media &#8220;experts,&#8221; &#8220;gurus,&#8221; &#8220;ninjas&#8221; and &#8220;rockstars.&#8221; Quite frankly, I&#8217;m not a social media expert, and damn it, neither are you. Want to know who the real &#8220;rockstars&#8221; are? They&#8217;re people. Real, honest, people; with real, honest faces. The people who [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>&#8216;Transformation&#8217; Was A Necessity For Detroit Papers</title>
		<link>http://danieleizans.com/2009/04/transformation-was-a-necessity-for-detroit-papers/</link>
		<comments>http://danieleizans.com/2009/04/transformation-was-a-necessity-for-detroit-papers/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 13:47:35 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=221</guid>
		<description><![CDATA[A little over a week ago the Detroit Free Press and The Detroit News made major changes to their product offerings and moved to a limited home delivery. And while the The Detroit Media Partnership changes are not even a month old, I&#8217;m of the opinion that the bold and forward thinking moves that leadership [...]]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/04/transformation-was-a-necessity-for-detroit-papers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why having great content isn&#8217;t enough</title>
		<link>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/</link>
		<comments>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:50:35 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=197</guid>
		<description><![CDATA[More and more I see brand strategists and other thought leaders talking about the importance of having great content on their sites to improve traffic and drive consideration. I&#8217;m of the belief that simply isn&#8217;t enough. Yes, great content, keyword strings, sound coding and SEO are all really important for getting people to your site. [...]]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Big media and the need for content sharing</title>
		<link>http://danieleizans.com/2009/01/big-media-and-the-need-for-content-sharing/</link>
		<comments>http://danieleizans.com/2009/01/big-media-and-the-need-for-content-sharing/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 18:10:37 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Mass Media]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=151</guid>
		<description><![CDATA[When I was still a wet nosed reporter (which was only in 2003 mind you), I would have told you that you were insane if you were claiming that traditional media would die out before I did. Then again, this was before iPods had video and WiFi capabilities, before Facebook and Twitter and before Google [...]]]></description>
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		<slash:comments>2</slash:comments>
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