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	<title>Daniel Eizans: Content Strategist, Geek &#187; Content Strategy</title>
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		<title>Avoiding Missteps: Accounting For Testing and Refinement in Content Strategy</title>
		<link>http://danieleizans.com/2010/08/avoiding-missteps-accounting-for-testing-and-refinement-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/08/avoiding-missteps-accounting-for-testing-and-refinement-in-content-strategy/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=462</guid>
		<description><![CDATA[Practicing content strategy for the first time is very much like a first date. It requires careful planning, a lot of get-to-know-you-type conversations and, ultimately, will probably cost you a little more money than you expected it to. You've also gotta keep at it to keep it goin' good. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Context As A Content Strategy: Let&#8217;s Hash It Out!</title>
		<link>http://danieleizans.com/2010/07/context-as-a-content-strategy-lets-hash-it-out/</link>
		<comments>http://danieleizans.com/2010/07/context-as-a-content-strategy-lets-hash-it-out/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:07:34 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=509</guid>
		<description><![CDATA[As content strategy and user experience professionals, we need to start finding better ways to account for personal behaviors (personal behavioral context) and personal situations (personal situational context) in order to take content strategy and our sites to the next level.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Talking Context and Content Strategy: Internet User Experience 2010</title>
		<link>http://danieleizans.com/2010/06/talking-context-and-content-strategy-internet-user-experience-2010/</link>
		<comments>http://danieleizans.com/2010/06/talking-context-and-content-strategy-internet-user-experience-2010/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:01:15 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Enterprise Content Strategy]]></category>
		<category><![CDATA[Information Architecture]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=498</guid>
		<description><![CDATA[I'm very excited to be able to announce that I'll be a presenter in the Content Strategy sessions during the sixth-annual <a href="http://www.iue2010.com">Internet User Experience Conference</a> this July.  While I'm speaking as a member of the content strategy community, I'll be providing a heavy dose of context as the focus of my talk will be "Context as a Content Strategy."]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Call For Contextual Content Strategy</title>
		<link>http://danieleizans.com/2010/05/a-call-for-contextual-content-strategy/</link>
		<comments>http://danieleizans.com/2010/05/a-call-for-contextual-content-strategy/#comments</comments>
		<pubDate>Wed, 12 May 2010 02:28:22 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Context]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Neuroscience]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=468</guid>
		<description><![CDATA[I have a confession to make. I'm starting to care less, and less about creating content strategies for marketing campaigns and Web sites and starting to care more and more about how the content we produce is computed by the brain.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Things We Owe Clients: CONTEXT!</title>
		<link>http://danieleizans.com/2010/03/things-we-owe-clients-context/</link>
		<comments>http://danieleizans.com/2010/03/things-we-owe-clients-context/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 15:46:36 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Tactics]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=419</guid>
		<description><![CDATA[Aside from providing a logical point of view and plan for creation, governance, and delivery of content; the most important thing a content strategist should be able to provide its client is context for what it produces.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>On The Importance Of A/B Copy Testing In Content Strategy</title>
		<link>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Copy Testing]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=388</guid>
		<description><![CDATA[If content is your Web site's greatest asset, the user persona, validated through A/B copy testing should be the guidepost to help increasing its value any time new messaging is created. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Your Web Content Strategy Should Be Driving Enterprise Content Strategy</title>
		<link>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/</link>
		<comments>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:37:12 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Enterprise Content Strategy]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=361</guid>
		<description><![CDATA[Is your Web content becoming more and more important to your client? If the answer is yes, and your Web content strategy hasn't started influencing (if not shaping) your enterprise content strategy, you could be in for a rude awakening. ]]></description>
		<wfw:commentRss>http://danieleizans.com/2010/02/why-your-web-content-strategy-should-be-driving-enterprise-content-strategy/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Content Rule of Thumb: If You Feel Full Reading, Stop Feeding</title>
		<link>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/</link>
		<comments>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 19:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=323</guid>
		<description><![CDATA[There is probably no SEO misconception that I despise more than the "more is better" argument. A good rule of thumb: If you're feeling tired when you're reading your content, stop feeding it to your visitors. ]]></description>
		<wfw:commentRss>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s Responsible For Content That Expires?</title>
		<link>http://danieleizans.com/2009/12/whos-responsible-for-content-that-expires/</link>
		<comments>http://danieleizans.com/2009/12/whos-responsible-for-content-that-expires/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 17:14:10 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Governance]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=324</guid>
		<description><![CDATA[When it comes to your Web site content, who is responsible for removing it after its lifecycle? For many of you publishers out there, I'd wager that you treat your expired content the same way you treat your recently deceased and always distant Aunt Mildred.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Should Content Strategists, Publishers Address Sidewiki?</title>
		<link>http://danieleizans.com/2009/12/on-addressing-sidewiki/</link>
		<comments>http://danieleizans.com/2009/12/on-addressing-sidewiki/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 16:25:46 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Google Sidewiki]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Web Tools]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=293</guid>
		<description><![CDATA[Should Content Strategsists and publishers be up in a tizzy about Google Sidewiki and Blerp? Not if their content is useful, optimized and transparent. ]]></description>
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		<slash:comments>1</slash:comments>
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