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	<title>Daniel Eizans: Content Strategist, Geek &#187; Branding</title>
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		<title>How To: Avoid Invisibility With Your Personal Brand</title>
		<link>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/</link>
		<comments>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 13:10:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
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		<description><![CDATA[Are you sure you want to be as transparent and public as I am? If the answer is yes, here's my brief how-to on the best ways to stop being invisible online and through careful building of your personal brand and web presence.]]></description>
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		<title>Why having great content isn&#8217;t enough</title>
		<link>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/</link>
		<comments>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:50:35 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[More and more I see brand strategists and other thought leaders talking about the importance of having great content on their sites to improve traffic and drive consideration. I&#8217;m of the belief that simply isn&#8217;t enough. Yes, great content, keyword strings, sound coding and SEO are all really important for getting people to your site. [...]]]></description>
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		<title>Is 2009 the year of the Conversation Officer?</title>
		<link>http://danieleizans.com/2009/01/is-2009-the-year-of-the-conversation-officer/</link>
		<comments>http://danieleizans.com/2009/01/is-2009-the-year-of-the-conversation-officer/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 01:19:54 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[Back in October, Joe Jaffe (@jaffeejuice) wrote a case study for the US Postal Service&#8217;s Deliver Magazine. In the study he discusses a trend he sees coming by 2012 &#8211; the development of the &#8220;Chief Conversation Officer.&#8221; Jaffe says the Chief Conversation Officer will replace the traditional Chief Marketing Officer, serving as the true conduit [...]]]></description>
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