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	<title>Daniel Eizans: Content Strategist, Geek &#187; Best Practices</title>
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		<title>Things We Owe Clients: CONTEXT!</title>
		<link>http://danieleizans.com/2010/03/things-we-owe-clients-context/</link>
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		<pubDate>Mon, 29 Mar 2010 15:46:36 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[Aside from providing a logical point of view and plan for creation, governance, and delivery of content; the most important thing a content strategist should be able to provide its client is context for what it produces.]]></description>
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		<title>On The Importance Of A/B Copy Testing In Content Strategy</title>
		<link>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/</link>
		<comments>http://danieleizans.com/2010/03/on-the-importance-of-ab-copy-testing-in-content-strategy/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:05:03 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[If content is your Web site's greatest asset, the user persona, validated through A/B copy testing should be the guidepost to help increasing its value any time new messaging is created. ]]></description>
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		<title>Content Rule of Thumb: If You Feel Full Reading, Stop Feeding</title>
		<link>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/</link>
		<comments>http://danieleizans.com/2010/01/content-rule-of-thumb-if-you-feel-full-reading-stop-feeding/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 19:47:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web sites]]></category>

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		<description><![CDATA[There is probably no SEO misconception that I despise more than the "more is better" argument. A good rule of thumb: If you're feeling tired when you're reading your content, stop feeding it to your visitors. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Improved Content = Improved Search Ranking</title>
		<link>http://danieleizans.com/2009/07/improved-content-improved-search-ranking/</link>
		<comments>http://danieleizans.com/2009/07/improved-content-improved-search-ranking/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 20:13:10 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Custom Content]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=257</guid>
		<description><![CDATA[Whether you’re relatively new to search engine optimization and search marking or an old pro, you’ve probably heard someone say “ Content Is King,” more times than you can count. It&#8217;s not just apples and oranges anymore, because someone (or in content&#8217;s case, something) won&#8217;t like either. So, allow me to reiterate the point one [...]]]></description>
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		<title>I&#8217;m Not A Social Media Expert And Neither Are You</title>
		<link>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/</link>
		<comments>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 13:29:54 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=246</guid>
		<description><![CDATA[It seems as if every time I attend a networking event I&#8217;m meeting new social media &#8220;experts,&#8221; &#8220;gurus,&#8221; &#8220;ninjas&#8221; and &#8220;rockstars.&#8221; Quite frankly, I&#8217;m not a social media expert, and damn it, neither are you. Want to know who the real &#8220;rockstars&#8221; are? They&#8217;re people. Real, honest, people; with real, honest faces. The people who [...]]]></description>
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		<title>How To: Avoid Invisibility With Your Personal Brand</title>
		<link>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/</link>
		<comments>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 13:10:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Are you sure you want to be as transparent and public as I am? If the answer is yes, here's my brief how-to on the best ways to stop being invisible online and through careful building of your personal brand and web presence.]]></description>
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		<title>More Mea Culpa: Facebook&#8217;s Terms of Service debacle</title>
		<link>http://danieleizans.com/2009/02/more-mea-culpa-facebooks-terms-of-service-debacle/</link>
		<comments>http://danieleizans.com/2009/02/more-mea-culpa-facebooks-terms-of-service-debacle/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:22:45 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=205</guid>
		<description><![CDATA[Even if you&#8217;re the most casual of Facebook users, you&#8217;ve no doubt seen one of your friends, a journalist or a &#8220;social media expert&#8221; (I hate that phrase) sounding off on the social networking giant&#8217;s rolling changes to its Terms of Service. Last night, Facebook CEO Mark Zuckerberg finally yielded to a growing user revolt, [...]]]></description>
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