What a difference a year makes. At this time last year, I was working on the biggest content strategy project I had ever taken on while doing work for a client that had recently announced they were ending their 91 year relationship with my agency. As I began wrapping up my time working on the - Read More -
As content strategy and user experience professionals, we need to start finding better ways to account for personal behaviors (personal behavioral context) and personal situations (personal situational context) in order to take content strategy and our sites to the next level.
I’m very excited to be able to announce that I’ll be a presenter in the Content Strategy sessions during the sixth-annual Internet User Experience Conference this July. While I’m speaking as a member of the content strategy community, I’ll be providing a heavy dose of context as the focus of my talk will be “Context as a Content Strategy.”