You can’t have a content strategy without content planning and it won’t be good strategy without the Ménage à trois between CS, an information architect and your content team. That’s all fine and good. Now, where where the hell is the context?
Practicing content strategy for the first time is very much like a first date. It requires careful planning, a lot of get-to-know-you-type conversations and, ultimately, will probably cost you a little more money than you expected it to. You’ve also gotta keep at it to keep it goin’ good.