<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Daniel Eizans &#187; Advertising</title>
	<atom:link href="http://danieleizans.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://danieleizans.com</link>
	<description>Strategy &#124; Information Architecture &#124; Geekery</description>
	<lastBuildDate>Wed, 24 Apr 2013 16:53:43 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>Searching For Brand Salvation? Be Strategic, Skeptical</title>
		<link>http://danieleizans.com/2009/11/be-media-skeptical/</link>
		<comments>http://danieleizans.com/2009/11/be-media-skeptical/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 23:40:24 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=253</guid>
		<description><![CDATA[Instead of simply patching the holes with tactics, wouldn't it be better to eschew the promises of salvation made by individual practitioners and start thinking more skeptically in regards to your marketing/advertising campaigns?]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/11/be-media-skeptical/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>I&#8217;m Not A Social Media Expert And Neither Are You</title>
		<link>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/</link>
		<comments>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 13:29:54 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=246</guid>
		<description><![CDATA[It seems as if every time I attend a networking event I&#8217;m meeting new social media &#8220;experts,&#8221; &#8220;gurus,&#8221; &#8220;ninjas&#8221; and &#8220;rockstars.&#8221; Quite frankly, I&#8217;m not a social media expert, and damn it, neither are you. Want to know who the real &#8220;rockstars&#8221; are? They&#8217;re people. Real, honest, people; with real, honest faces. The people who <a class="more-link" href="http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/">- Read More -</a>]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/06/im-not-a-social-media-expert-and-neither-are-you/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How To: Avoid Invisibility With Your Personal Brand</title>
		<link>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/</link>
		<comments>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 13:10:05 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=233</guid>
		<description><![CDATA[Are you sure you want to be as transparent and public as I am? If the answer is yes, here's my brief how-to on the best ways to stop being invisible online and through careful building of your personal brand and web presence.]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/04/how-to-avoid-invisibility-with-your-personal-brand/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why having great content isn&#8217;t enough</title>
		<link>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/</link>
		<comments>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:50:35 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=197</guid>
		<description><![CDATA[More and more I see brand strategists and other thought leaders talking about the importance of having great content on their sites to improve traffic and drive consideration. I&#8217;m of the belief that simply isn&#8217;t enough. Yes, great content, keyword strings, sound coding and SEO are all really important for getting people to your site. <a class="more-link" href="http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/">- Read More -</a>]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/02/why-having-great-content-isnt-enough/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Damming the Twitter stream</title>
		<link>http://danieleizans.com/2009/02/damming-the-twitter-stream/</link>
		<comments>http://danieleizans.com/2009/02/damming-the-twitter-stream/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 18:03:28 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=179</guid>
		<description><![CDATA[This morning I was following more than 900 people, and even with Tweetdeck, I decided that it was just information overload. I had to narrow my scope and damn the gushing stream of information, only allowing relevant (to my newly intended purpose) tweets to trickle through. A few posts back, I wrote about how I <a class="more-link" href="http://danieleizans.com/2009/02/damming-the-twitter-stream/">- Read More -</a>]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/02/damming-the-twitter-stream/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is 2009 the year of the Conversation Officer?</title>
		<link>http://danieleizans.com/2009/01/is-2009-the-year-of-the-conversation-officer/</link>
		<comments>http://danieleizans.com/2009/01/is-2009-the-year-of-the-conversation-officer/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 01:19:54 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=130</guid>
		<description><![CDATA[Back in October, Joe Jaffe (@jaffeejuice) wrote a case study for the US Postal Service&#8217;s Deliver Magazine. In the study he discusses a trend he sees coming by 2012 &#8211; the development of the &#8220;Chief Conversation Officer.&#8221; Jaffe says the Chief Conversation Officer will replace the traditional Chief Marketing Officer, serving as the true conduit <a class="more-link" href="http://danieleizans.com/2009/01/is-2009-the-year-of-the-conversation-officer/">- Read More -</a>]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/01/is-2009-the-year-of-the-conversation-officer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I redesigned Danieleizans.com</title>
		<link>http://danieleizans.com/2009/01/why-i-redesigned-danieleizanscom/</link>
		<comments>http://danieleizans.com/2009/01/why-i-redesigned-danieleizanscom/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 02:48:14 +0000</pubDate>
		<dc:creator>Daniel Eizans</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Custom Content]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Web sites]]></category>

		<guid isPermaLink="false">http://danieleizans.com/?p=92</guid>
		<description><![CDATA[When people ask me what I do, I sometimes struggle to come up with a definition. During the course of my career, I&#8217;ve been a lot of different things. I&#8217;ve been a newspaper reporter, a Web designer, a programmer, a marketer, a strategist and probably a slew of other titles that I can&#8217;t recall. My <a class="more-link" href="http://danieleizans.com/2009/01/why-i-redesigned-danieleizanscom/">- Read More -</a>]]></description>
		<wfw:commentRss>http://danieleizans.com/2009/01/why-i-redesigned-danieleizanscom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
