It seems as if every time I attend a networking event I’m meeting new social media “experts,” “gurus,” “ninjas” and “rockstars.” Quite frankly, I’m not a social media expert, and damn it, neither are you. Want to know who the real “rockstars” are? They’re people. Real, honest, people; with real, honest faces. The people who - Read More -
Are you sure you want to be as transparent and public as I am? If the answer is yes, here’s my brief how-to on the best ways to stop being invisible online and through careful building of your personal brand and web presence.
More and more I see brand strategists and other thought leaders talking about the importance of having great content on their sites to improve traffic and drive consideration. I’m of the belief that simply isn’t enough. Yes, great content, keyword strings, sound coding and SEO are all really important for getting people to your site. - Read More -