Trying to justify the expense of content strategy to clients? Make satisfaction part of your site’s measurement plan.
About Daniel Eizans
Daniel Eizans is a curious, research oriented content strategist working at Campbell-Ewald. He focuses the majority of his independent research on how the brain creates contextual connections to information, whether that content be the written word, pieces of motion, still images or through suggestion.
Dan’s other areas of interest include the process of information delivery, the negative effects of social networking on youth, loss of productivity and other issues arising from the world’s obsession with real-time information
Entries by Daniel Eizans
What a difference a year makes. At this time last year, I was working on the biggest content strategy project I had ever taken on while doing work for a client that had recently announced they were ending their 91 year relationship with my agency. As I began wrapping up my time working on the […]
First impressions can be the most lasting, which is why taking the time to test both your content and your design for them is crucial.