Blowing With The Wind Of Chaaaaange….

Scorpions!What a difference a year makes. At this time last year, I was working on the biggest content strategy project I had ever taken on while doing work for a client that had recently announced they were ending their 91 year relationship with my agency.

As I began wrapping up my time working on the Chevrolet project I was met with more change. I took on new clients in the Centers for Disease Control, Carrier, Olympic Paint and Stain and OnStar.

Along the way I also learned that I was going to be a father for the first time.

During the past 8 months I’ve been very fortunate to have the time to begin writing about things I love (context, neuro, etc.), working on projects that I’m passionate about and preparing for the arrival of my son. However, I was recently approached with the opportunity to take on a new challenge working on a brand that I have long admired. This opportunity allows me to be much closer to home and my family, while giving me the chance to work with team of digital professionals leading the way in terms of online communication.

So it’s both with a heavy heart and an excited mind that I announce that I’ll be joining Team Detroit to serve as an Enterprise Digital Strategist working on the Ford North America account. Though I no longer have content strategy in my title, rest assured that I’ll continue to be practicing it and forcing it upon my new friends and colleagues.

I can’t begin to say enough good things about the team at Campbell Ewald. The decision to leave the agency and a firmly established content strategy practice was not an easy one to come to, but the promise of an 11 mile commute and the chance to help shape one of the world’s most iconic brands was an opportunity that I couldn’t pass up. The good news is that my departure has left a vacancy in a fantastic group. Should you want to take an opportunity to work here in the Mitten with the likes of Chris Moritz, Jinita Shah, Arthur Mitchell and tons of more smart folks, you should check out this job description and speak kindly of me when you inquire.

What does this change mean for this space? Absolutely nothing. I’ll continue to be talking about context, testing and presenting my independent research and thoughts here. I’m recovering from Confab and hope to post lots and lots before baby Eizans greets us. Stay tuned.

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