Though ambient factors sometimes fall into the information we gather and analyze when preparing for Personal-Behavioral Context, they call for some special attention when planning content.
02/23/2011
February 2011
02/16/2011
Context in Content Strategy: Situational-Behavioral Context
Part four in a five part series discussing the importance of context in content strategy.
02/03/2011
Context in Content Strategy: Personal Situational Context
Establishing elements of Personal Situational Context provide a framework for your Web content’s very existence. Situations will serve as a true contextual guideposts for developing a clear messaging strategy.