I’m very excited to be able to announce that I’ll be a presenter in the Content Strategy sessions during the sixth-annual Internet User Experience Conference this July. While I’m speaking as a member of the content strategy community, I’ll be providing a heavy dose of context as the focus of my talk will be “Context as a Content Strategy.”
Basically, my presentation will attempt to shine more light on content’s oft overlooked spouse, context.
As web designers and user experience professionals we are all aware of the importance of content and we consider how this material is used, but more often than not we don’t consider what actually makes it up. Is the material too difficult to understand? Have we provided adequate background information on the topic? Is there another piece of content (even if this content doesn’t belong to us) that helps to support it and give it relevance?
These are the questions all content strategists and content developers need to begin considering prior to the onset of production. In order to achieve this process, content strategists and site owners must begin to be more critical of content during heuristic reviews, content audits and gap analyses to account for contextual improvements that will make content more relevant for visitors.
My IUE presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
If you’re not familiar with IUE, the multi-day event covers most aspects of web site design and strategy, including user experience design, graphics, branding, social networking, accessibility, effective web writing, the migration to mobile, and enhancements that drive customers to your site.
I’m absolutely honored to have my own little spot and will be joining a panel discussion on content strategy as well with a bunch of smart cookies that include Chris Moritz (digital content strategy manager at C-E, Shauna Nicholson and many more. If you’re interested in attending my talk, I’ll be speaking Monday, July 26 (time is still TBD). Following my presentation will be the content strategy/content management panel. I’ll announce those details as I get them.
There’s still time to register, and if you can make it, you’ll no doubt be treated to a lot of interesting talks and learn a whole lot more about some really innovative things going on in the digital space.
Hope to see some of you there!