When it comes to your Web site content, who is responsible for removing it after its lifecycle? For many of you publishers out there, I’d wager that you treat your expired content the same way you treat your recently deceased and always distant Aunt Mildred.
Should Content Strategsists and publishers be up in a tizzy about Google Sidewiki and Blerp? Not if their content is useful, optimized and transparent.
Good content strategists should have a strong understanding of how asset management and integration works (EVEN IN NON-DIGITAL!!), and asset managers and integration specialists have to understand the insights and data sets that influence how a content strategist develops personas, works with experience planning, determines gap analysis and creates a point of view for a given project.