Daniel Eizans

Strategy | Information Architecture | Geekery

February 2009

02/18/2009

More Mea Culpa: Facebook’s Terms of Service debacle

Even if you’re the most casual of Facebook users, you’ve no doubt seen one of your friends, a journalist or a “social media expert” (I hate that phrase) sounding off on the social networking giant’s rolling changes to its Terms of Service. Last night, Facebook CEO Mark Zuckerberg finally yielded to a growing user revolt, - Read More -

02/17/2009

Why having great content isn’t enough

More and more I see brand strategists and other thought leaders talking about the importance of having great content on their sites to improve traffic and drive consideration. I’m of the belief that simply isn’t enough. Yes, great content, keyword strings, sound coding and SEO are all really important for getting people to your site. - Read More -

02/03/2009

Damming the Twitter stream

This morning I was following more than 900 people, and even with Tweetdeck, I decided that it was just information overload. I had to narrow my scope and damn the gushing stream of information, only allowing relevant (to my newly intended purpose) tweets to trickle through. A few posts back, I wrote about how I - Read More -